Our Philosophy
Our Mission: Terra Canis was founded out of a deep love for dogs and their specific nutritional needs. This love is reflected in the uncompromising quality of our menues and our strong roots in Bavarian butcher tradition. Our mission is to share this quality and tradition with pets and their parents. However, our commitment to quality goes far beyond simply producing menues—we aim to completely redefine the standards of quality in pet food. For us, quality is not only about what we create but also about how we achieve it.
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Our Menues - what we create: We use only the finest human-grade ingredients to create nutritious and balanced meals for our pets. Each recipe is carefully developed by veterinarians and master butchers, prioritizing health, taste, and well-being. This ensures that pets receive the same care in their nutrition that their parents would choose for themselves. Only meals that smell and taste like homemade meet our high standards and leave our production.
Our Mindset - how we create: We believe that true quality extends beyond the product—it’s reflected in how we conduct our business in respect to enviroment and actively contribute to society. Our sustainability pillars: the electricity used in our production and administration comes 100% from renewable resources. We also prioritize 100% recyclable packaging solutions. Furthermore, we actively support charities that, for example, assist individuals with disabilities through the companionship and support of specially trained assistance dogs.
We believe in
UNCOMPROMISING QUALITY
We consistently ensure the highest quality in all our products as well as our business practices striving to delight our customers, partners, and colleagues every day. Terra Canis uses only ingredients that are suitable for human consumption at the time of processing—100% human grade. It results in one of a kind aroma, reminiscent of home-cooked meals, with food that looks as good as it tastes.
We are committed to constantly developing new and better products. We are bold, encouraging extraordinary ideas and new ways of thinking in the pursuit of uncompromising quality.
We believe in
TAKING RESPONSIBILITY FOR OUR ACTIONS
We always take responsibility for our actions and their consequences and see it as our duty to find solutions for future challenges. For us, long-term business success goes hand in hand with our positive impact on the environment and society. Learn more about how we are committed to social and environmental causes.
Honest and respectful interaction with one another—regardless of belief, gender, or background—is a matter of course for us. We stand by our promises and practice open communication. Authenticity, transparency, and constructive feedback are the pillars of our trustworthy collaboration.
We believe in
DELIVERING UNPARALLEL CUSTOMER EXPERIENCE
We place the highest importance on customer satisfaction. We take time to understand our customers and align our efforts with their needs to satisfy them with our products and services.
We engage with our customers to build and maintain long-term and trust-based relationships. We welcome our customers feedback and strive to always overdeliver.